Banks Betting Big on Big Data and Real-Time Customer Insight

A recent survey of banking executives around the world found that more than 70 percent say customer centricity is very important to them. Among other attributes, they cite customer centricity as key to helping staff better understand customer profitability. Bankers also see it as the doorway to providing customers with a consistent and personalized experience.

In short, the survey evidence is strong that banks are finally ready to focus on the customer experience—and to leverage big data and advanced real-time analytics tools to help build better relationships and deliver exactly what customers want.

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