In today’s retail market, consumers are in the driver’s seat ― buying what they need, when they want it, and constantly on the lookout for a better deal somewhere else, which is often just a quick tap away on a mobile device. To stay competitive, retailers need to optimize the efficiency of their promotion processes and gain deeper insights that will help them protect as well as grow their market share. Retailers running SAP landscapes have a powerful option available to them to address this need: extending the integrated promotion planning functionality of SAP Promotion Management for Retail with cognitive capabilities.
Attend this webinar and learn how a cognitive-based approach to promotion management can help merchants, planners, and category managers running SAP landscapes balance multiple objectives and selection parameters to improve promotion effectiveness and boost sales and profitability. You will learn how to:
- Implement a single merchant calendar that shows all promotional activity alongside changes to base prices and clearance pricing activities
- Use a cognitive engine to provide recommended promotional products with prices optimized for user-defined goals
- Enable users to create and evaluate multiple promotion scenarios to fine-tune a promotion and help ensure they receive the highest possible incremental lift
- Provide merchants and marketing with a collaboration area where they can create a plan to achieve their goals and then share that plan with management and executives
