Marketing Operations Efficiency: the Essential Checklist
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex.
Today, the discipline is increasingly interwoven with other...
How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
10 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge...
Activating Intent Data for Sales and Marketing
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back.
More than half of all B2B marketers...
4 Data-Driven Steps To Drive Successful B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.
That’s where your data comes in. In demand...
ABM Success Recipe: Mastering the Crawl, Walk, Run Approach
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and...
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APEX Storage for Public Cloud Overview
It’s a multicloud world. Yet managing multiple incompatible public clouds in a siloed multicloud environment can be complex, with dispersed workloads and data making...
7 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the...
Harnessing Agile Marketing, Personalization, And Influencer Tactics for Growth
In the fast-paced realm of digital marketing, staying ahead of the competition is key for any business looking to succeed. Unyielding traditional strategies are losing ground...
