Driving The Ultimate Customer Experience With Predictive Marketing & Personalization

MitigoLogo        webinar-replay-mintigo-get-smart-content-banner-image-850x250

How Predictive Marketing Powers Real Time Web Personalization

Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer.  Or, they only think of it as applied to predictive lead scoring built with black box algorithms, leaving them with an arbitrary number that’s meant to reflect how valuable a lead is, but with no explanation as to how it was derived.

Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences.

The result is greater engagement with prospects and customers by offering the right messages to the right audiences in real time.

In this webinar, we explain:

  • Why it’s critical to know your ideal customer profile, aka your CustomerDNATM
  • How to identify key customer attributes to create targeted customer experiences
  • How to develop and launch a data-driven personalization strategy in less than 30 days

Check out this highly applicable session presented by Mintigo and Get Smart Content on how predictive marketing and web personalization can power your customer experience marketing strategy.

Driving Customer Experience with Predictive & Personalization - 20150409 title image

Please complete the form below to access this research:

First Name

Last Name

Company

Job Title

Business E-mail Address

Business Phone

By clicking on the “submit” button above, I agree that I have carefully read the Legal Notices, and the Privacy Policy, and I agree to be legally bound by all such terms.


Mintigo-LogoAbout Mintigo
Mintigo is the leader in enterprise predictive marketing. Mintigo’s predictive marketing and sales platform helps enterprise marketing and sales teams find buyers faster. Enterprise companies including Oracle, Getty Images, TeleTech, Red Hat, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.

Leave a Comment