Rethinking Insurance: How Cognitive Computing Enhances Engagement and Efficiency

As the cognitive era dawns, outperforming insurers are rethinking insurance: applying cognitive technologies that understand, reason, learn and interact can improve the way insurers do business. Sixty-nine percent of outperforming insurers surveyed in 2016 describe their organizations as prepared to adopt cognitive computing. At the core, data – internal and external, structured and unstructured, real time and historical – will power and differentiate cognitive systems.

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