This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success.
IDC’s 2017 Loyalty Marketing...
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this...
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What...
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe...
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI...
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps...
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if...
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including:
Hundreds...
PureCloud by Genesys is a unified all-in-one customer engagement and employee collaboration solution that is intuitive, easy to use and deploys rapidly. It is designed to...
Your customers are ultra-connected. Make sure you are as well.
Finding new customers and maintaining relationships with those you already have takes time and effort. When...