Your leads are the lifeblood of your business. As a B2B organization, it’s your job to ensure that you’re chasing high-quality leads with the highest likelihood of...
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources,...
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98% of users agree that predictive lead scoring provides more value than traditional (MAP and Point-Based Attribute and Activity Based) Lead Scoring Approaches.1
The...
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or...