In today’s digital age, the role of customer experience (CX) in business-to-business (B2B) marketing cannot be overstated. As markets become increasingly competitive,...
In the ever-evolving landscape of marketing, machine learning stands as the catalyst for a paradigm shift, ushering in a new era of intelligent decision-making and strategic...
Work Smarter, Not Harder
As tasks pile up and the ever-changing world of marketing continues to move along at light speed, it can be tempting to turn to new tools and processes...
Sending email blasts manually is both time-consuming and tedious… Not to mention, it takes a lot of time and effort. Between fighting the competition for market share,...
How Agencies Are Leveraging Marketing Automation For Growth
Nearly 90% of agencies say their marketing automation strategy is successful.
Adoption of marketing automation...
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98% of users agree that predictive lead scoring provides more value than traditional (MAP and Point-Based Attribute and Activity Based) Lead Scoring Approaches.1
The...
In the age of marketing automation and artificial intelligence, it is up to marketers to ensure that the fundamental aspects of inbound lead generation are still followed....
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or...
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There are a lot of changes that have been brought about by the advancement in technology and the new inventions that are discovered every day. There is a need to keep up...