The Future of Selling: It’s Not Getting Any Easier

Business buyers seem to expect more and more from salespeople. In fact, more than 91% of buyers have higher expectations for vendors than they did 2 years ago, according to a recent independent research report, and it doesn't look like they'll expect less in the foreseeable future. Ultimately, they're consumers, too—wanting to know they made the right purchases with the right salespeople. They can't afford to make any bad purchasing decisions, and they know how to avoid it.

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