"No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.” T…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. That’s why brands are turning to Customer Data Platforms (CDPs) to blend …
Customers have high expectations that change frequently. And it’s difficult to create seamless experiences across channels, especially when fragmented data and identity challenges exist. So how do brands solve for driving expansion revenue along …
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
As an analytics pro, you’ve got to stay ahead of the curve. And that means keeping up with relevant industry changes (we’re lookin’ at you, Google Analytics 4 transition). So, you definitely don’t want to miss our Analytic…
As a result, communications teams have to be hyper-aware of discussions and sentiment towards current events so that they can make an informed decision on whether or not to join the conversation. But how do you ensure that you’re taking the right st…
