Third-party cookies are dying. And honestly? Good riddance. There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimat…
While many financial institutions recognize the connection between happy customers and business success, few do what’s necessary to turn their customer-focused priorities into reality. Big investments in digital banking tools have helped attra…
We asked 150+ finance leaders across industries about their top priorities for this year. A majority (56%) said they would focus on managing costs. Finance leaders stated that they will also seek deeper insights and technological support to reduce risk…
As Godin says: "Marketing is all around us. From your first memories to the moments before you began to read this book, you have been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and y…
Embracing digital marketing technologies will open opportunities for you to reach new audiences and engage current fans across a variety of platforms. Sports marketers have access to robust first party data that can be tapped to market your brand more …
The last two years have caused chaos to supply chains around the world. Paired with new consumer habits, rising inflation, and an increased dependence on direct-to-consumer, e-commerce, and discount food options, the pandemic era has upended the way fo…
70% of consumers say they’ll ditch a brand after one poor customer service experience. So how do you go about ensuring customers are happy with the service your business provides? That’s the question we answer in this practical guide. …
Understanding customers’ problems and finding the ideal solution in the quickest possible time are skills that outstanding customer service people possess. But they also need smart technology that enables them to work at their best, day in, day o…
In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss consumer expectations relating to brand values and how marketers can impactfully reach today’s socially conscious consumers. Join this live webinar, made possib…
Business collaboration tools and social media have been a lifeline for modern organizations. But ungoverned, these channels may also threaten your brand’s reputation or lead to large fines. This e-book explores the hidden risks of both and how yo…
