Demystifying the B2B Online Customer Journey
But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer...
Uncover Audience Affinities for Insight Driven Campaigns
This eBook will show you how affinity data can: Help uncover your brand’s ideal influencers. Positively affect your media planning strategy. ...
10 Social Media Tips for the Coronavirus Crisis
These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do to...
Special Report: 2020 State Of Video & Interactive Content
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out...
The Secret to Getting Customer Experience Right
Retailers understand that a positive customer experience begins with effective and efficient communication. This can be accomplished by having regular conversations with customers...
65 Motivational Quotes to Ignite your Insurance Sales
A great way to keep yourself motivated, especially during tough times, is to be reminded of why you do what you do, the positive impact your efforts have on others, and how...
Automation Is Coming for Commercial Real Estate
TORONTO—Much has been written about the impact automation will have on the global workforce, with manufacturing and related occupations expected to be heavily affected....
The 4 Social Styles
According to Merrill and Reid, there are four social styles: Analyticals, Drivers, Expressives and Amiables. Each has its own unique language, thought processes...
A Social Selling Roadmap for Financial Services
According to research by Hootsuite and Forrester, 78 percent of financial advisors are already using social media to drive sales revenue because it works. Social sellers outperform...
Scaling an Ambassador Program the Atlassian Way
An online community is an increasingly vital part of many leading companies’ branding and engagement strategies, providing customers with a positive pre and post sale...