Making Marketing Automation a Reality
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation...
Got CRM? Why You Need Marketing Automation, Too
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This...
Prolabs Enhances the Customer Journey with Act-On
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value...
Deliverability 101: Your Guide to Inbox Placement
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement...
How Distributors Can Close the Gap with Amazon Business
Today, one of the most common questions they hear from CEOs and other senior executives is, “How can I close the gaps between my company and Amazon Business?”. Request...
Unlock The Value of CX
Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. It's no secret...
Why your sales team is not using your CRM
You’ve probably noticed this yourself. Are there mistakes in your revenue reports? Are your customer profiles a bit skinny? Are your forecasts as accurate as they should...
Five imperatives for revenue-focused marketers
Fast-forward 30 years, and today B2B marketing is all about revenue. A campaign is only a success if it makes a measurable impact on the bottom line. This is especially...
How Artificial Intelligence is Powering Modern Commerce for Manufacturers and Distributors
There’s a huge opportunity for those distributors and manufacturers that get it right.Request Free!
NPS: Stop Chasing The Score
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we have...