The B2B Manufacturer’s Guide to Digital Experience Transformation
According to a Gartner Customer Experience in Marketing Survey, 81% of marketers say they expect to be competing mostly or completely on the basis of CX by 2020. As...
Scrappy Marketing Series: Shortcuts for Getting Sh*t Done Fast
To get the answers, watch this live panel webinar on September 18th featuring practical advice from marketing leaders who know how to get scrappy and churn out campaigns,...
Amazon Affiliate Expert: Learn the Secrets of Amazon Affiliate Marketing
The answer is a resounding, “YES!” The methods may be different now, but it certainly is possible to earn very good money as an Amazon affiliate, and you’re...
Scaling Human Interactions in Customer Experiences
According to a new study by Harvard Business Review Analytic Services, 80 percent of marketers say that human engagement gives them a competitive edge. Download this report...
Understanding the Risks of Legacy ECM
Organizations are coming to the realization that they are building critical business applications on a crumbling foundation of content and data that is not sophisticated or...
8 Traits of Next Generation Insurers
The insurance industry is at a tipping point. The next generation of insurers are disrupting traditional business models and building future-proof business systems that will...
3 New Ways to Work in an Era of Disruption
The fast pace of digital transformation and rising customer expectations has been especially challenging for the retail and restaurant industries. Consumers are in charge,...
DemandGen Report: Content Preferences Survey Report 2019
DemandGen Report’s 2019 Content Preferences Survey Report has the answers. The report details the content formats that B2B buyers most prefer today, including: ...
Customer Loyalty: A Guide to Understanding Lifetime Value in the Offline World
Customer lifetime value (CLV) is one of the most overlooked marketing metrics. Learn why understanding it will help you build a strategy to attract customers that spend more...
A Click is Not a Customer: Using Offline Attribution to Improve Digital Ad Performance
If you operate a business with physical locations, connecting online advertising with real-world results can lead to dramatic improvements in advertising performance. Download...