Today’s perpetually connected consumers have taken control of the marketers’ message. They decide where, when, and how they want to engage with brands. They widely share...
At BazaarVoice, we believe that human connection should be at the heart of all interactions between people and businesses—especially in the age of online shopping.
Human...
As humans, we seek authenticity. It doesn’t matter if we’re talking about the genuineness of a luxury timepiece, the bona fides of a collectible work of art, a politician’s...
The opinions of peers have always held sway over our purchasing decisions. In previous generations, we would gather in marketplaces, congregating around busy stalls to exchange...
Shopper’s mobile use in research and buying is exploding. Currently, eight in ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will...