IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are...
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional...
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences....
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making....
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer...
Successful customer engagement has always depended on providing the right products, services, and customer experience at the right time. In today’s world of connected...
The recent evolution of customer experience (CX) has been fast-paced and transformational. Customers are using digital and voice channels, sometimes simultaneously. The average...
Today, instant access to information is expected in virtually every online experience. Customers want to find what they need quickly and easily. Incorporating a chat feature...
IT leaders at FICO, Rotary International, Informatica, and many other leading organizations are becoming strategic business enablers and creating new ways to engage customers...
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing...