Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their...
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing...
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
It starts with strong alignment...
In a survey of 202 respondents, primarily composed of B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral strategy that...