Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about...
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe...
Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns...
For 50 weeks each year, Wimbledon operates as a small business committed to the success of two weeks in the summer, when the eyes of the tennis world shift to London’s...
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning...
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline...
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