E-commerce 101: A Guide to Successful Selling on the Web
For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce...
Six Major Marketing Trends to Watch in 2015
Key insights from agency marketers at BBDO, Mullen, Social@Ogilvy, and Barkley.
Marketing moves fast. Great marketers need to move faster. It’s time for a fresh approach...
Top 16 Trends in Digital and Social Marketing
Inspiration to make your next digital experience an overwhelming success
There are plenty of brands doing great things in digital, but there are a few standouts that deserve...
Essential Resources for the Digital Marketing Industry
Essential Resources for Specialists in the Digital Marketing industry
Online marketing is an extremely changing environment. Agents have to always keep up with the latest...
The Technical Challenge of Search
What does robust search require?
On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come...
Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues…...
Teradata Offers P&G Innovative Global Consumer Marketing Solution
By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing....
Who’s Driving Your Brand? Navigating Today’s Confusing Customer Pathways and Arriving with your Brand Intact
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding...
Teradata 2015 Global Data-Driven Marketing Survey
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers
Explore the State of Data-Driven Marketing and the Power of Individualized Insights
Our 2015 global...
Moving to the Forefront of Marketing: The Next Edge for Digital Marketers
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies...
