One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
In just a decade the mobile app development industry has grown by leaps and bounds. New and advanced versions of smartphones are being released every year and the mobile app...
Your marketing campaign made better
How you can improve your strategy with data
Successful marketing campaigns start with having accurate data. It’s not just good content...
The integration between data mining and financial data analysis has now become a reality. There has always been a secure connection between the two mediums and through the...
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their...
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion...
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges,...