Predictive Marketing is a powerful tool. It identifies the highest value leads and the data that generates meaningful conversations. Mintigo’s new eBook explains how to...
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown,...
Predictive modeling is rapidly becoming something that every company needs to survive.
As the digital economy grows, marketers will need to deal with huge quantities of data,...
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle....
ABM Is Not for Everyone.
But it Could Change Your Business if Done Right!
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s...
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes...
How Predictive Marketing Powers Real Time Web Personalization
Many B2B marketers have heard the term “predictive analytics,” but when asked to describe...
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or...
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload...