The internet is filled with a myriad of definitions for customer engagement. But to break it down in simple terms: customer engagement is the interaction between a business...
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this...
Today’s perpetually connected consumers have taken control of the marketers’ message. They decide where, when, and how they want to engage with brands. They widely share...