The ever-changing expectations of consumers and the increased importance of personalized customer experiences has led to a growing interest in Location-Based Marketing (LBM). LBM bridges the gap between e-commerce and in-store customer behavior, enabling retailers to connect their online marketing with actual in-store outcomes.

Join us as we examine three common LBM vulnerabilities and how they could misdirect your marketing efforts, including:

• Questionable data accuracy and quality
• The impact of false negatives and false positives
• The ability to scale