Identity-first for truly personalized retail experiences
Okta powers the identity for the internet. We bring simple and secure access to people and organizations everywhere by securing customer and employee identities. And for...
5 Ways CIAM Balances Security and UX Infographic
Security is a moving target, a strong Customer Identity and Access Management (CIAM) solution can help you find the right balance for your needs and your customers.
Did you...
Why Your Customers Aren’t Converting
Our global survey data shows many marketing leaders believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They...
ABM Success Recipe: Mastering the Crawl, Walk, Run Approach
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and...
The 5 Stages of ABM and How to Win Them All
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important...
How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
10 Ways to Use Intent in Your ABM Strategy
Any great account-based marketing (ABM) strategy requires a clear understanding of your target customer and the ability to address their needs.
In this guide, you’ll...
Drive GTM Efficiency with Tech Stack Consolidation
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack,...
RevOps Top Tech Challenges, Solved
In this ebook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their...
The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry,...
