Okta powers the identity for the internet. We bring simple and secure access to people and organizations everywhere by securing customer and employee identities. And for...
Security is a moving target, a strong Customer Identity and Access Management (CIAM) solution can help you find the right balance for your needs and your customers.
Did you...
Our global survey data shows many marketing leaders believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They...
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and...
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important...
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
Any great account-based marketing (ABM) strategy requires a clear understanding of your target customer and the ability to address their needs.
In this guide, you’ll...
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack,...
In this ebook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their...
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry,...