Unlock The Value of CX
Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. It's no secret...
The Top 10 Voice of Customer (VoC) Best Practices
As companies work to restore consumer trust and build better relationships with customers, they must think and communicate differently. They must gain a better understanding...
NPS: Stop Chasing The Score
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we have...
Research: Shopping Expectations of U.S. Consumers
SMARTASSISTANT commissioned this research to understand what consumers feel about the online purchasing experience and how it can be improved. It surveyed 900 American...
Multilingual Search Engine Optimization: Taking Your Global Marketing Strategy Further
Today, it seems like nearly every business is global, at least in some ways. But it's not always as easy as it seems to create a compelling and effective Web presence for...
State of Revenue Marketing Report 2018
B2B marketers are standing at the crossroads between opportunity and challenge. The C-suite wants more accountability for marketing spend, but at the same time, the multi-channel...
The Blueprint for Better Sales Onboarding
In fact, The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a dozen key selling skills. That’s...
The Ultimate Guide to Internal Communications Strategy
Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated...
The Brainshark Agile Sales Onboarding Methodology
Unfortunately, too many sales organizations use onboarding approaches that simply don’t work. They push reps out into the field too soon, resulting in wasted time for...
How to Help Line Managers Become Better Communicators
As the workplace changes radically – driven by a range of inter-linking factors such as technological advancements, talent shortages, remote working, and sky-high urban...