What Is Content Intelligence and How It Is Changing Content Marketing
Content Intelligence enables content marketers to gain valuable insights from volumes of data that help make better, data driven decisions that help create more effective...
Build vs. Buy: A Tactical Guide to Building an Email Integration Into Your App
Learn which email integrations are the most challenging to build and why Evaluate the risks and costs associated with building your own email integrations in-house...
50+ digital marketing terms you should know
DMP, ETL, PII... It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of...
The Future of Finance Is in the CFO’s Hands
They do, however, need clear vision and technology to help them juggle new balls in the finance ecosystem: regulatory changes, artificial intelligence and blockchain. Finance...
Data onboarding: The missing piece in the marketing puzzle
Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have...
10 Smart Segmentation and Targeting Tactics
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based...
Emerging Opportunities To Deploy Industry Processes In The Cloud
Innovative business enterprises and public sector organizations are looking to emerging cloud solutions for greater speed, responsiveness, flexibility, efficiency, and intelligence,...
The True Value of Lead Nurturing
Are you ready to nurture your leads more effectively this year? Take your strategies to the next level with the expert advice and insight shared in this eBook.Request Free!
How to build internal communications into the employee engagement program
“Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see,” the CEO of...
T-mobile case study: Boosting sales through intelligent engagement
With its sights set on delivering a more personalized and engaging customer experience, T-Mobile USA realized it needed to enhance its online shopping experience by...