Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back.

More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

The bad news? Intent data can be overwhelming if you don’t know how to use it. This guide shows sales and marketing professionals how to get the ZoomInfo Intent signals that matter, and how to translate those signals into higher conversion and win rates.