Prioritize Your Content Backlog

How to Use AI to Score and Prioritize Your Content Backlog

If you’re a B2B marketer, chances are you’re sitting on a goldmine of underutilized content (blog posts, whitepapers, landing pages, case studies) spread across a chaotic spreadsheet. Some pieces still drive traffic, others are outdated, and many fall somewhere in between. The challenge isn’t just knowing what you have… it’s knowing what to do with it.