Can You Really Generate Leads Without Spending Money?
TL;DR: The short answer is yes—but not for free. Recent discussions among B2B marketers and founders suggest that “free” lead generation is really a tradeoff. If you aren’t spending money …
How Meta’s New Cloud Business Could Disrupt the AI Market
Meta Compute is a new cloud infrastructure initiative from Meta Platforms, designed to sell excess AI computing power and hosted AI model access to outside customers. The initiative would place …
Using AI to Optimize for Voice Search and Conversational Commerce
Voice search optimization is the practice of structuring and refining your digital content so it can be discovered, understood, and delivered by voice-enabled search engines and AI assistants like Google …
Are Lead Databases Dead? Not Quite, But the Old Playbook Is
TL;DR: Conversations across the B2B sales and marketing industry have raised an important question: are traditional lead databases losing their value? The better answer is that static contact databases are …
The New B2B Funnel: What AI Changed About Buyer Research
Buyers are researching more independently than ever before. Most marketers are still building content for a buyer journey that no longer exists. They’re mapping blog posts to awareness, whitepapers to …
Why Marketing Attribution Keeps Getting Harder
TL;DR: Marketing attribution is getting harder because the B2B buying journey is no longer linear, visible, or easy to track. Buyers are influenced by AI search, LinkedIn posts, communities, podcasts, …
Anthropic Relaunches Fable 5 and Mythos 5 After Government Ban
Claude Fable 5 and Claude Mythos 5 are Anthropic’s most advanced AI models to date, both built on the same underlying frontier architecture but separated by their safety profiles. Fable …
Why AI Can’t Fix a Weak Go-To-Market Strategy
Automation amplifies clarity. It also amplifies confusion. There’s a dangerous assumption spreading through marketing teams right now: that AI will fix what strategy couldn’t. Teams are layering AI tools onto …
Marketing Operations Is Becoming One of the Most Important Roles in B2B
TL;DR: B2B marketing is becoming more complex, not less. As companies add more tools, more data sources, more AI workflows, and more pressure to prove revenue impact, marketing operations is …
AI-Powered Competitive Intelligence for Marketing Teams
Your competitors are broadcasting their strategy across job boards, review sites, ad libraries, and web updates. This expert guide shows marketers how to build an AI-powered competitive intelligence workflow that turns scattered public signals into actionable marketing strategy.
