ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful

campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

Watch now as we delve into the essentials of each stage of the ABM process. Hussam AlMukhtar, Zoomlnfo, will outline the crawl-walk- run phases of ABM implementation, and Maria Velasquez, NetSPI, will share real-world insights on the “crawl” phase of their ABM journey.

Key topics will include:

  • Getting started: The “crawl” phase of ABM and its boundaries
  • The essential components of an effective ABM tech stack within each stage
  • Unlocking the potential of the “run” phase and using the right strategy for scaling your efforts
  • Real-world insights from NetSPI’s ABM journey with MarketingOS
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