ABM Success Recipe: Mastering the Crawl, Walk, Run Approach
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and...
The 5 Stages of ABM and How to Win Them All
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important...
How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
10 Ways to Use Intent in Your ABM Strategy
Any great account-based marketing (ABM) strategy requires a clear understanding of your target customer and the ability to address their needs.
In this guide, you’ll...
7 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the...
4 Data-Driven Steps To Drive Successful B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.
That’s where your data comes in. In demand generation,...
The Power of Conversational Intelligence
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally...
A Guide for Demand Generation Teams: Understanding Conversational Marketing
Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant...
100 Pipeline Plays: The Modern Sales Playbook
Built to help revenue teams everywhere hit their number
At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time...
Conviva’s State of Streaming Content Discovery 2021
The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium...
