How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing...
4 Data-Driven Steps To Drive Successful B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.
That’s where your data comes in. In demand generation,...
7 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest,...
The Power of Conversational Intelligence
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally...
A Guide for Demand Generation Teams: Understanding Conversational Marketing
Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant...
100 Pipeline Plays: The Modern Sales Playbook
Built to help revenue teams everywhere hit their number
At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time...
Conviva’s State of Streaming Content Discovery 2021
The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium...
OTT 101: Metrics that Matter for Marketing
Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos...
Monetize your Audience: Three Stages of Digging into the Data
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building...
eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates.
Often, sales reps who fail to hit the phones hard are left wondering how they missed their...