As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex.

Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, but also create the sustainability you need in order to scale.