Social media is a cornerstone of digital marketing plans for nearly every type of business and organization, and it will remain that way for the foreseeable future....
It doesn’t take a marketing analyst to recognize the year-over-year increase in political advertising expenditures around local and national election cycles. From Jan....
Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data in Salesforce Marketing...
Online flash sales were big business from the mid-2000’s to the early 2010’s but, plagued with technology issues and poor customer experience. Today, brands...
The percentage of consumers shopping online more often now than before the pandemic is significant. The stay-at-home economy has forced retailers to get creative with their...
For the past few years, the use of third-party cookies has been declining. Major players like Apple and Microsoft no longer use them and Google announced they will be removed...
As the insurance industry has been overwhelmingly moving towards automation, eSignature have become an integral part of the customer experience. eSignatures offer a number...
Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing to put...
What are Google reviews and why do they still matter? Google reviews are user-generated comments that current or past customers can post about businesses on Google. They...
While most brands tend to focus their online efforts on building a website that’s information-rich, visually appealing and mobile-responsive, they may overlook a key...