Why Investing in a Strong Social Media Strategy is Vital
Social media is a cornerstone of digital marketing plans for nearly every type of business and organization, and it will remain that way for the foreseeable future....
Five Fresh Ways to Use Data for Political Advertising Success
It doesn’t take a marketing analyst to recognize the year-over-year increase in political advertising expenditures around local and national election cycles. From Jan....
Salesforce Marketing Cloud and improved customer experience with personalised data
Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data in Salesforce Marketing...
Flash Sale 2.0 Ecommerce Specialty Stores: Same Flash with More Cash
Online flash sales were big business from the mid-2000’s to the early 2010’s but, plagued with technology issues and poor customer experience. Today, brands...
Successful Retail Strategies for the Economy Stay-At-Home Economy
The percentage of consumers shopping online more often now than before the pandemic is significant. The stay-at-home economy has forced retailers to get creative with their...
Reaching Your Patients in a Cookieless World
For the past few years, the use of third-party cookies has been declining. Major players like Apple and Microsoft no longer use them and Google announced they will be removed...
An in-depth Guide to eSignatures in the Insurance Industry
As the insurance industry has been overwhelmingly moving towards automation, eSignature have become an integral part of the customer experience. eSignatures offer a number...
Brand Awareness Series
Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing to put...
Google Reviews 101
What are Google reviews and why do they still matter? Google reviews are user-generated comments that current or past customers can post about businesses on Google. They...
Is Your Checkout Helping You Build Deeper Customer Relationships?
While most brands tend to focus their online efforts on building a website that’s information-rich, visually appealing and mobile-responsive, they may overlook a key...