GTM work doesn’t happen in one system anymore. It happens across AI assistants, collaboration tools, CRM, and engagement platforms. The question is whether your data can keep up with where the work is actually happening.
The Model Context Protocol makes it possible to embed live B2B intelligence directly into the tools GTM teams already use. In this walkthrough, ZoomInfo CEO Henry Schuck demonstrates what that looks like in practice, running ZoomInfo inside both Claude and Slack to show how the same intelligence surfaces across different working environments.
In this guide, you’ll learn:
- How to build a hyper-targeted account list using a natural language prompt inside Claude
- What it looks like when first-party and third-party data combine to generate a full pre-call brief
- How the same ZoomInfo intelligence surfaces inside Slack without any change to the underlying workflow
- What it means for GTM execution when data follows you across tools instead of living in one place
See how the surface area for acting on B2B intelligence is expanding and what that means for how GTM teams operate.
