Approximately 6 million US-based companies have adopted CLM solutions of varying grades, and the trend in large enterprises is rapidly shifting towards enterprise-grade CLM...
As digital natives, Gen Z lives online — from streaming entertainment to social shopping habits. And since the oldest of this group joined the workforce during the pandemic,...
Streaming is revolutionising the experience of consuming sports. But big challenges remain related to delivering sports events at scale and making a return on the high investment...
Marketing strategies can take an infinite number of forms. In this Trendline, we’ll explore the challenges and successes established banks and up-and-coming challengers...
Retail media is dominated by on-site search advertising—much of it purchased on Amazon—but as the $45 billion ad environment expands to include new networks, advertisers...
What to expect? Identifying critical trends across the world that inform your social media strategy Gaining deep insights using network clusters to identify...
What to expect? Getting insights into your brand, consumers, and industry from thousands of conversations online Benchmarking competitor performance across engagement,...
Leveraging OpenAI’s ChatGPT to instantly generate channel-specific content Modifying content by defining tones, adjusting length, simplifying responses, translating...
What to expect? Championing influencer management for building brand trust and credibility Tracking user-generated content and managing publishing rights and approvals...
What to expect? Using a wider channel coverage to your advantage in the ever-expanding social universe Exploring enter-prise grade governance with 10 times more...
