Most sales teams are running five or more tools to accomplish what should be a single, connected workflow: building lists, enriching contact data, finding signals, personalizing outreach, and pushing records into a sequencer. The operational overhead of connecting and maintaining those tools often costs more in time and money than the tools themselves.
This walkthrough breaks down what a consolidated GTM workflow looks like in practice, covering audience building, custom AI enrichments that go beyond standard filtering options, waterfall enrichment that returns the highest-confidence result across multiple data providers, and signal detection across hiring, funding, and M&A events.
In this video, you’ll learn:
- How custom AI enrichment columns can surface insights that standard filters and shared signal tools cannot replicate
- How parallel waterfall enrichment differs from traditional sequential approaches and what it means for contact data coverage
- How to layer signals onto a list and use them to trigger personalized outreach automatically
- How automated refreshes keep GTM workflows running across an entire TAM without manual intervention
See what it looks like when data, signals, enrichment, and activation operate inside a single workflow.
