5 Trends Explained: Banking & COVID-19 – Perception vs Reality

Every year, Harland Clarke polls credit unions and banks of all sizes, analyzes the data, and publishes a list of trends that are shaping the future of the financial services industry. This year, the global pandemic changed many aspects of banking, but just knowing it changed isn’t enough - you need to understand how much and why. 

Download this report to discover not only the impact COVID-19 had on how 280 financial institutions conduct business and connect with consumers, but the differences in perception vs reality of 5 trends including:

  • Digital banking adoption as a way to reduce operating costs, cut budgets and reduce staff
  • Marketing initiatives to increase loan acquisition
  • How work from home impacts profitability


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