Why traditional CMSs are set up to fail.

Non-headless, traditional CMSs are known as monolithic, and most current CMS meet this definition. Monolithic means the code that controls the presentation and the content are tightly coupled in a single platform. For this reason, they’re set up to fail because presentation and content – no matter how separate we try to make them – have necessary dependencies on one another with traditional CMS. Each has to be considered at the time you’re working on the other because it’s within the same platform, resulting in sub-optimal speed, innovation, and restrictive brand experiences.

Why headless is a compelling solution.

Your brand story is made up of both really good content and really good experiences. They undoubtedly have to yin and yang to bring your brand to life, but they’re distinct – and we do better to think about them that way. Headless lets us do that by separating content from presentation. Think about content holding everything important you want to say to the customer, and presentation being how they experience that content. Headless architectures lets marketers build unique experiences across all channels so that consumers can experience your brand content properly on each precise channel – be it on web, mobile, voice, wearable or other device.

Transitioning from a traditional CMS to a headless architecture helps organizations fulfill the customer’s promised omnichannel journey in a way that’s simpler for both the marketer and the technical architect – delivering more impactful experiences that meet the customer where they are – with the content they need.