ABM and Personalization: The Power of the Event Experience

Listen to this on-demand webinar as marketing leaders from InsightSquared and Bizzabo chat on how event marketing can fit into an account-based marketing strategy.

Listen as KC Lincoln and Alon Waks discuss:

  • What is ABM and why should your company move towards it?
  • How does event marketing fit into your ABM strategy?
  • How can you measure the effectiveness of your event ABM campaigns?

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