In Part 1 of our white paper series, we drew on exclusive research to explore how the COVID pandemic has changed HCP expectations, and the way pharma companies engage with their customers.

In Part 2, we take a deep dive into the key learnings, offering practical guidance on how you can embrace the new reality and ensure your engagements are a success.

Topics covered include:

• HCP engagement trends through research by Sermo, Accenture, and STEM Healthcare, an Ashfield Advisory Company.

• Key learnings about how to rethink your current sales strategy, review your channel mix and reconsider how to resource your teams.

• Harnessing the power of data and analytics to optimize the customer experience.

• Creating engagement strategies across different channels.

• Recruiting and training for these new strategies.

• Adapting with speed and agility with a strategic outsourcing partner. 

Featuring exclusive benchmarking and case study data from STEM Healthcare, an Ashfield Advisory Company.