Thanks to ABM, content is more personalized and sales strategies are not just more personal, they are more strategic. ABM has been touted by Forbes as a “need to know” tactic for B2B CMOs. Surprisingly, far too many companies still have either failed to jump on the bandwagon or fallen short in reaping the full benefits of ABM. It’s estimated that ABM professionals are currently penetrating a mere 15-20% of target accounts. A "battle" between traditional sales and ABM still exists. Understanding the following 5 core differences between traditional sales and ABM goes a long way in motivating, inspiring, and informing the often necessary shift to ABM.