This report gives you an overview of the results of the advertising efficiency studies in the BurdaForward network. With strong journalistic portals such as FOCUS, HuffingtonPost and CHIP, BurdaForward is one of the leading digital publishing houses in Germany and a pioneer in the area of native advertising.

The findings in this report are based on 22 native advertising campaigns in the BurdaForward network and nearly 8,000 respondents. 

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