Customer service is often an overlooked strategic element in most companies. Although creating great customer experiences is talked about by many, business investments are typically funneled into acquiring new customers. Chatbots are a great w…
Google APIs, besides streamlining the technology sector, also have revolutionized it. Several companies have used it till now and have found it beneficial. Google APIs are more likely to evolve more and come up with more advanced features. But, before …
You’re a creative—not a juggler. Yet you, like most creative leaders, probably spend your days performing a near impossible balancing act managing workloads, competing priorities, rush jobs, revisions, versions, and reviews. Not only are yo…
Chief Data & Analytics Officer Fall Virtual delivers content you cannot find anywhere else, delivered by North America’s leading CDAOs and Data & Analytics leaders. Sharing their successes, failures, and lessons learned in a b…
Marketing work is essential. Treat it that way. The best organizations—and the best marketing leaders—win by being outcomes[1]oriented, promoting a high level of efficiency, and treating work like a tier one asset. These organizations under…
The pandemic fueled a dramatic shift to e-commerce that no one saw coming. By the end of 2020, online shopping in the U.S. had increased by a whopping 44%, with online sales now accounting for 21.3% of total retail sales. In this new world of e-comm…
Whether you’re a large or small retailer, chargebacks are a financial and administrative headache. Although chargebacks are intended to protect consumers, chargeback fraud is increasing as fraudsters seek refunds for purchases they …
B2B marketers have always used data to create lists of potential customers. In recent years, digital technology has led to an explosion in the amount of data available at the account and individual buyer level. However, data and technology has also …
According to Forrester, experience-driven businesses report driving faster topline growth with an average annual revenue growth rate of 15%. As it becomes apparent that an improved purchase experience is key to unlocking new revenue potential, the q…
Dental Marketing Deceptions will teach you what is important, what is not important and WHY it is not important when considering the services of a dental marketing firm. With the transition from traditional marketing to digital marketing, literally tho…
