You’ve decided you’re ready to drive your business’s growth by embarking on a strategic marketing effort. But getting started can feel overwhelming. How do we decide what to do? What marketing approaches are best for our business? Who can make this all happen? How will we measure results? This guide helps answer those questions, and more. It explains the five pillars of modern marketing – an approach designed to drive a measurable return on your marketing investment (ROI) using a mix of digital/online and other channels. These pillars are the essential components of a strategic marketing program that generates warm leads, engages customers, and accelerates growth.