Co-op CU Growth Outlook: Bridging Member Needs and Payments Strategy to Deepen Trust

Credit unions face a daunting set of challenges in maintaining and growing their member relationships, as well as enhancing their ability to reach a new generation of financial consumers. A 2022 survey in partnership with EY and Filene Research Institute sought to determine how financial consumer and member behaviors, preferences, challenges and activities have changed over the past year, and how to address credit unions’ current challenges and opportunities for growth. 

Download the white paper and learn about:

  • 4 pressure points confronting credit union leaders
  • How to build on core strengths to drive growth
  • 3 keys to gaining active primary financial relationships
  • A member-centric roadmap for credit union success
  • Creating active, daily engagement aimed at financial well-being to capture market shares


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