In 4 Customer Acquisition Strategies for the Next Normal, Sai Koppala, CMO of SheerID, provides a roadmap that brands can follow to ensure they thrive during the pandemic and beyond. The key is to meet the needs of today’s consumers by taking steps like:

• Developing contact-free commerce.
• Launching programs that celebrate everyday heroes.
• Creating digital experiences that build community.
• Establishing D2C channels that go straight to your buyers.

Brands like Chipotle, The North Face, and AT&T have already started making this shift. If you follow their lead and develop programs that facilitate trust and connection, you’ll win new customers and keep them coming back long after the pandemic ends.