But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer experience program. On the other hand, some companies make it much more complex than it needs to be. There is a middle ground - where your company can create a robust, customer-focused customer journey that isn’t overly complicated.

When you take the time to map your customers’ experience before, during and after purchase, you can create a higher chance of return customers and client loyalty. This free, new eBook will show you how.