Gen Z consists of about 68 million Americans with a purchasing power of close to $44 billion.² The oldest of which are now graduating college, entering the workforce, and beginning financial adulthood.

They expect fast service, fast results, and overwhelmingly prefer cashless payments. It is imperative that credit unions are aware of these needs and have a strategy in place to capture Gen Z members as they are now establishing important financial relationships. 

Download this white paper to discover what credit unions should know about Gen Z to successfully attract and retain them as members, including:

• Who Gen Z is and what they value
• Gen Z vs. millennials
• How credit unions can attract Gen Z

¹The Financial Brand, 2019.

²McKinsey & Company, 2018.