As a result, communications teams have to be hyper-aware of discussions and sentiment towards current events so that they can make an informed decision on whether or not to join the conversation.

But how do you ensure that you're taking the right steps and factoring in all of the most likely scenarios when faced with this dilemma?

Join our fireside chat where among topics discussed will be:

•How to prepare your teams to navigate these scenarios and equip them with the right tools and processes

•What to factor into your decision when determining when to join the conversation about current events

•The right approach to ensuring that your message is genuine, rather than appearing opportunistic

•And more

Featuring:

-Brandon Chesnutt, partner, Identity PR

-Harvey Rañola, global head of media intelligence, NetBase Quid