The customer journey is what every single one of your customers and clients experiences when they interact with your business. Creating a consistent, positive experience is what sets great businesses apart. Too many businesses end their experience at the sale, when in reality they should be focusing on recommendations and referrals.

With this eBook, you will learn:

• Why the customer journey is an important area for your business to focus
• How to use the Marketing Hourglass tool
• How to direct your customers through the 7 behaviors of the customer jorney
• Ways to integrate brand identity into your customer journey
• How to turn your customers in lifetime, repeat customers

You are always looking to improve how your business takes care of your customers to earn repeat business and referrals, but how do you do that? Begin by thinking about the customer journey, and try to improve every step along the way.

With this free eBook you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.