Connected TV (CTV) has been among the beneficiaries of increased attention on digital channels as the pandemic accelerated existing consumer behaviors and spurred new trends. This has made it a key channel for marketers, especially for engaging consumers who are moving away from linear TV.

Included in this Trendline:

• How Kraft Heinz, MolsonCoors and L'Oréal have approached CTV during the pandemic
• Nielsen adds ratings for YouTube CTV ads as digital viewing surges
• Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales