How to Get Your Sales Mojo Back And Win the Empowered Buyer

Sales teams can't just dictate the buying process anymore; mapping the buyer's journey is key to winning business. For higher-value engagements, companies must anticipate and meet their audiences' needs. With most of the buying process (57%, according to Corporate Executive Board) complete before the customer even interacts with a salesperson, there's no time to lose—that is, if you plan to stay relevant in today's market.

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