There’s been a push throughout the healthcare sector to return to in-person formats for some events—but with many events remaining virtual or hybrid, "Zoom fatigue" is both real and commonplace. To avoid the potential drawbacks of online meeting platforms, it’s essential for executives to understand best practices to dramatically increase the odds that their event will be a success. 

This playbook will offer a guide to organizing engaging and effective meetings across the drug development and pharmaceutical sales and marketing lifecycle, including:

• The benefits of hosting virtual and hybrid events in 2022 and beyond  
• The importance of choosing the right virtual engagement technology platform
• Why improving the hybrid meeting experience needs to be a top priority for today’s medical affairs, medical communications, sci comm, and pharmaceutical sales and marketing teams