Market Shifts Edition: Facebook wants to be a metaverse company & the outlook on virtual worlds

Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.

In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: Facebook wants to be a “metaverse company” and the outlook on virtual worlds. Access to the Market Shifts repository is usually reserved for 6Pages Members.

Facebook announced the launch of its new Metaverse product group, days after the Q2 2021 earnings call where Mark Zuckerberg declared Facebook’s ambitions to become a “metaverse company.” The Metaverse product group aims to build the “connective tissue” needed for a functioning metaverse. The move draws upon Zuckerberg’s view that the metaverse is the “successor to the mobile internet.” In this piece, we go deep into the key dynamics underway regarding metaverses and explore future applications of the technology.

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